Link Building (Off-Site SEO) – Having your website optimized is just half the battle when it comes to search engine rankings. The other half is called “link popularity”. Google want to see that other websites (like directories, wikipedia, and social networks) are linking to your site. Having links on these sites gives your website some credibility in Google’s eyes, they figure, “if these other sites are linking to this website, then people will probably want to see it in the search results.” We do link building in increments. There are 2 different types of Link Building:
Internal Link Building -Your navigational hierarchy plays a key role in passing link gain, deep into your website. Pages too far down your website tree won’t get enough attention to warrant high rankings.
It is important to optimize your website linking structure by creating a rich web of interlinking within your website. Whenever it is appropriate, we will include links to related products, related articles, related searches, etc. In doing so, we ensure the anchor text is optimal and visible enough to both the user and the search engines.
Clean website navigation structure helps enhance the user experience on the site, increase click through rate by providing shortcuts in form of mini sub navigations, improve internal linking between all relevant pages which helps build and promote pages similar in theme and topic
Link Popularity – Link popularity is one of the most important elements that search engines factor into their ranking algorithms. You may have a perfectly optimized website; however, if your site does not have competitive link popularity regarding your targeted keywords for optimization, then, your site is not likely to compete for top rankings of these phrases.
To better understand why link building is important, watch this video:
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